Brand Strategy and Execution
Pixelittle developed a comprehensive new brand strategy to position the art gallery as a powerful and connected art dealer with access to a full range of prominent and international artists. We helped the client and its partners identify their audience and personas, developed a positioning statement and designed a new logo, website, and digital materials to launch the new brand during Miami’s Art Basel week, one of the biggest international art fairs in the world.
Platforms
– Website
– Social media
– Printed materials
– Digital Products
Skills
– Creative Direction
– UX Strategy
– Web Design
– Content Creation
– Web Development
In collaboration with Active Culture
A brand new website
After a number of exercises and analyzing the data, we discovered that the Tresart’s audience is diverse and international, they are also highly interested in accessing the gallery’s inventory. As a result, we connected the website to their internal inventory platform through API integrations.
With a comprehensive UX strategy, we developed multiple paths to convert visitors and prospective buyers by connecting to CRM platforms and creating engaging visuals, communications, and content across email, web, and social.
We also built the site on a user-friendly CMS platform with simple tools that allows them to update the content, artists, and inventory easily.
It’s not all digital
Given the nature of the business, it was essential to create new marketing materials to promote the gallery on international art fairs and events from newspaper ads to tote bags, posters, and presentation folders, we developed dozens of printed materials.
GLOBAL CLIENTS
International Artists
Tresart caters to art buyers all over the world, and this was corroborated after looking at their data. We made sure to develop visuals and content that spoke to this audience, which is visiting their digital platforms using browsing translator extensions.
