Connecting with Millennial Moms
Our team developed modern and culturally-relevant content and web platforms to expand the reach of a classic and iconic brand. Using a multi-platform approach to connect with millennial moms through parenting and brand content (including partnerships with the United Nations and Nick Jr.), this content drove record social engagement.
Platforms
– Microsites
– New website templates
– Facebook content
– Instagram content
Skills
– Creative Direction
– UX Strategy
– Art Direction
– Web Design
– Content Creation
Thomas & Friends and the United Nations
The United Nations and Mattel launched a collaboration to introduce the Sustainable Development Goals to preschool audiences through the animated children’s series Thomas & Friends™.
Our team developed parent-targeted social content as well as a dedicated micro-site, both designed to help parents around the world teach their children about sustainability and begin meaningful conversations about it at home.
United Nations
A Microsite
The site contains an overview each of the UN’s Sustainable Development Goals, as well as early childhood educational videos, parent tips, and interactive activities.
PARENTING CONTENT
Driving engagement
With a focus on relatable parenting content for millennial moms, our creative approach extended the brand’s reach through always-on social content, DIY videos (including preschool and birthday content), and parenting humor memes.
Celebrating an iconic brand
With a series of DIY videos–birthday cakes, preschool crafts, Halloween costumes–the content deepened super-fans’ connections with a beloved character. Whether it was a birthday party Thomas cupcake cake or a DIY Thomas Minis clock, these easy and creative projects gave followers a new way to celebrate and connect with Thomas, driving unprecedented social growth.
The content was posted on Thomas’s and Nick Junior’s social channels.
