Marketing EDGE’s Website Redesign
Marketing EDGE is a national nonprofit committed to shaping the future of marketing leadership by connecting students, academics, and professionals to the resources and relationships they need to see, move, and stay ahead.
– Website and Microsites
– Email Newsletters
– UX Strategy
– Art Direction
– Web Development
Pixelittle developed a comprehensive UX and content strategy to migrate content from multiple CMS platforms into one.
We defined an audience-based approach by desiging a new information architecture to guide the content migration into three audiences: Students, Business Leaders, and Academics.
DESIGN & DEVELOPMENT
Developing a members-only area
One of the many programs of Marketing EDGE is the Professors Academy. A members-only area for academics in the marketing industry. This area features exclusive content, data sets, and research available for paid memberships
Design & Development
A modular system
From editorial content and events to updating team members and downloads, the site’s modular system allows for total customization. The goal of this easy-to-use system is to empower the team to continue to build new content.
Scalable for business growth
We built a back-end design system that grows and scales with the client and its business objectives. From the launch of a new campaign to data-capturing landing pages, Marketing EDGE has the right tools.