Stay Covered Harlem Campaign
In collaboration with The Additive Agency, we designed and developed a digital campaign for The Harlem’s Children Zone and their community response to COVID-19. Our goal was to expand the campaign to a digital experience by encouraging the community of Harlem to stop the spread of COVID-19 by staying home, socially distancing, and wearing masks. #staycoveredharlem
Platforms
– Microsites
– Email Templates
– Facebook content
– Instagram content
Skills
– Creative Direction
– UX Strategy
– Web Design
– Content Creation
Digital content running on multiple channels
We developed a series of videos for multiple social channels in different formats. From YouTube content to Facebook and Instagram action-based micro- content, the campaign ran across the Harlem Children’s Zone’s social media channels.
WORDPRESS DEVELOPMENT
A Microsite
The site contains a series of messages to the residents of Harlem to keep them informed of the current events with advice, tools and resources on how to navigate the pandemic as a community.
A call to action
We encouraged the Harlem community to take a photo wearing a mask and post on social media channels with the hashtag #staycoveredharlem. The site also provided downloadable toolkits and content to upload to their channels.
CREATIVE AND UX STRATEGY
Mobile First
Given the nature of the digital campaign, and the synergy with Instagram, Twitter, and Facebook, we developed a mobile-first approach to ensure the site was responsive and adaptable to multiple screen sizes.
