Through corporate sponsorship, an app called Charity Miles pays money to good causes based on how many miles you’re prepared to go.
After you download the app, Charity Miles tracks your movements. Each running-mile is worth 25 cents, each biked-mile
50 10 cents. You can choose which charity gets the proceeds from a list of more than 30, including the World Wildlife Fund, Habitat for Humanity, and The Nature Conservancy.
So far, almost 1 million people have downloaded it and Charity Miles has generated about $1 million in funds. Sponsors include Humana, Johnson & Johnson, Timex, and Lifeway Foods, who pay to contribute as part of “engagement” campaigns (say, $50,000 a time).