Innocence en Danger:
A non profit organization who fight against all forms of sexual abuse on the behalf of children. Advertising Agency: Rosapark, Paris, France.
The Dress: Salvation Army, South Africa
The campaign taps into public discourse about the color of a lacy woman’s dress, first featured in a blog post on the website BuzzFeed on February 26 and subsequently viewed tens of millions of times. Ron Busroe, national spokesman for Salvation Army USA, said the campaign turned a trivial conversation into something meaningful. And in the United States, it has drawn attention to the organization’s services for domestic-violence victims.
Animal Care and Control of New York City:
The ads depict shelter pets that have been rescued and is in need of a good home. The ads stress that these animals are victims of circumstance and not abuse. Their only crime is wanting a place to call home.
Advertising Agency: Unit7, USA
OndAzul NGO: Sardine
Is it what you expect to find in the sea? Neither do the fishes.
Mammogram sees more than the eyes do.
The campaign “Mammogram sees more than the eyes do” was created by Bruketa&Žinić OM for Sve za nju (All for her) non-profit organization gathering women treated for breast cancer The goal of the campaign is to raise awareness about the importance of a regular breast check-up – the mammography.
The retirement home for musicians reopens thanks to Chebanka! and FAI.
FAI (Fondo Ambiente Italiano) is a non profit organization whose purpose is to protect elements of Italy’s physical and cultural heritage which might otherwise be lost. CheBanca! is a retail bank of Gruppo Mediobanca.
Pencils of Promise:
You never know what a child could do with a pencil. 61 million children don’t have any chance to get education. Help us build the schools of their future.
WWF Russia: Click for help
There are only 25,000 polar bears in the Arctic region, and ice – home to the polar bears – is rapidly melting away. Only ⅓of the population may survive by 2050.
To draw media attention to the problem and increase traffic flow to the fundraising page, BBDO Moscow created an easy interactive game website allforbear.com, fully optimized for sharing on social media.
Dallas Pets Alive: Petstagram, #chickmagnet
from #lonelydog #nofood #mustbesick to #ilovemydog #socute #chickmagnet. Advertising Agency: Dieste, USA
Weingart Homeless Center:
Advertising Agency: David & Goliath