1. Impress potential clients
As trivial as they may seem in the grand scheme of closing a deal, good visuals play a hugely important role in establishing credibility and shaping how a potential client or partner ultimately views your proposal. A recent report found that 86 percent of buyers look for visual content when visiting a supplier’s site. So whether you’re introducing a client to your services or trying to finalize a sale, be sure you’ve got first-rate, colorful images to back up your ideas.
2. Make your website as engaging as a dream
According to a study by Nielsen, Web users only read between 20–28 percent of words on the average webpage. They scan the rest of the text, trying to determine whether it’s worth their undivided attention or not. That’s where good visuals come into play. Using photos and illustrations to break up the text helps keep readers on the page, and often adds context to the narrative.
3. Keep your newsletters from falling into the abyss
In a study of over 5,000 email campaigns, clickthrough rates were found to be 42 percent higher in emails with images than in emails without them. The truth is, these days, people are flooded with emails they never open. Keep customers interested and your clickthrough rates up by including immersive, relevant imagery in your daily blasts. Of course, just like with copy, it’s important to be thoughtful with your image choices and make sure they complement your message.
4. Make your social feed bloom with great visuals
Posting to social media without good imagery is basically a waste of time. Strong visuals have become a sort of unspoken currency among brands and their followers. On Facebook, for example, photos have a 37 percent higher engagement rate than text. And tweets with image links have double the engagement rate of those that do not. But this isn’t just about likes and shares—it’s about valuable engagement that can lead directly to sales.
5. Drive traffic back to your site
Imagine your CMO has written a blog post on cloud marketing. You’ve posted it on your blog, sure, but you’re also syndicating it on Forbes, Business Insider and a few other sites to maximize exposure. The ultimate goal, though, is to get those readerships back to your site. When syndicating original content, good visuals can make a big difference in getting readers back to the source. Visual content is 567 percent more effective than text-only content in driving inbound links, so including a compelling image in your syndicated post is well worth the effort.